Hosted Pages
A full copy of a page, served by Tailor at its own URL, with your changes already in the HTML.
Overview
A hosted page is a clone of a real page on your site. Tailor takes a copy, freezes it at the moment it was cloned, and serves it at a path you choose on your own domain. From then on it is edited independently: changing the original does not change the clone.
Because Tailor is serving the page rather than modifying it in the visitor's browser, your edits are part of the HTML that leaves the server.
Hosted Vs Tailored
This is the distinction that decides everything else, so it is worth being precise about it.
Tailored page
Your server sends its normal HTML. Tailor applies the change in the visitor's browser after that HTML arrives.
- Runs on your existing page, no copy to maintain
- Changes as soon as you publish
- Search engines see your original page structure
Hosted page
Tailor sends the HTML, with your edits already in it. The change is there before the page paints.
- Lives at its own URL, independent of the original
- No flash of the old content, because there is no old content
- Search engines and AI assistants read the edited version
The one-line version
A tailored change is applied after the HTML arrives. A hosted change is in the HTML. If the change has to be visible to something that never runs your JavaScript, it needs to be a hosted page.
When To Use Which
Use a hosted page when
- The page needs to be indexed with the new wording, or read correctly by an AI assistant.
- You want a campaign-specific landing page that does not exist on your site and that you do not want to ask engineering to build.
- The change is large enough that applying it client-side would be visible as a redraw.
- You need the page to stay exactly as approved while the real site keeps shipping around it.
Use a tailored page when
- You are testing wording, images, or CTAs on a page that already gets traffic.
- The page changes often and you want the tailoring to sit on top of the current version rather than a frozen copy.
- You are splitting traffic between variants of the same URL. See A/B Testing.
The frozen copy cuts both ways. It is what makes a hosted page stable, and it is why a hosted page needs re-cloning if the original gets a redesign you want to inherit.
Versions And Publishing
Every edit creates a version, and versions are kept. One version is live at a time, and editing does not change what visitors see until you publish.
- Preview gives a shareable link to any version, so a stakeholder can look at it before it goes live.
- Publish makes a chosen version the live one.
- Restore puts an earlier version back, which is the rollback path if a change reads worse than it looked.
Cloning a page is not instant on a large page. The clone reports when it is ready, and the page is editable from that point.