Plan Usage
What actually counts against your plan, and how to spend it on the visitors worth identifying.
Overview
Plan Usage is the last item under Signals. It shows one month at a time, and you can step back through previous months to see how consumption has moved.
Two things count against a plan, and they are independent of each other: tailored page visitors, and identification credits.
What Gets Counted
Tailored page visitors
Visitors who were actually served a tailored page. The page also reports all visitors and the tailored percentage, so you can see what share of your traffic Tailor is touching at all.
Identification credits
Consumed when Tailor resolves a visitor to a company through visitor identification. Shown as used against your monthly allowance, with any overage allowance listed separately.
A visitor who simply sees a tailored page costs no identification credit. The two numbers move for different reasons, and a spike in one tells you nothing about the other.
Identification Credits
The identification panel breaks the month into five numbers, and reading them in order explains where the credits went.
| Number | Meaning |
|---|---|
| Attempts | Visits where Tailor tried to identify the visitor. |
| Identified | Attempts that resolved to a company. Not every visitor can be, so this is always lower than attempts. |
| Cached | Identifications answered from a previous lookup rather than a fresh one. |
| Credits used | The fresh lookups. This is the number that bills. |
| Identified % | Your match rate. It varies by traffic mix, and consumer traffic identifies far less often than business traffic. |
Why Cached Is Free
Identified and credits used are not the same number, and the gap between them is the cache. When a visitor resolves to a company Tailor has already looked up, the identification is served from that earlier result and costs nothing.
This matters more than it sounds. It means repeat visitors and second page views are close to free, so a campaign that brings the same accounts back several times consumes far fewer credits than its visit count implies. If you are forecasting from raw traffic, you will overestimate.
It also means the honest measure of coverage is identified percent, not credits used. Credits used tells you what you paid; identified percent tells you what you learned.
Controlling Spend
Identification is configured per URL pattern with its own sampling rate, so credits go where they are worth spending rather than across all traffic evenly.
- Scope by URL. Identify on the pages where knowing the company changes what you would do: pricing, demo, high-intent landing pages. A blog archive rarely earns it.
- Sample below 100%. For measurement and segment analysis, a sample answers the question. Full-rate identification is for pages where you act on each individual visit, such as a Slack alert when a target account arrives.
- Watch the trend, not the day. The daily charts exist so a step change is visible. A new campaign pointed at an identified page will move credits immediately.
If you are consistently near the limit, narrowing the URL scope usually recovers more headroom than lowering the sampling rate, and it costs you less of what you actually wanted to measure.