AI Visibility
Where AI assistants name you, where they do not, and what the silence is costing you.
Overview
Buyers ask assistants like ChatGPT the questions they used to type into Google. AI Visibility asks those questions on your behalf, records which brands get named, and shows you where you are missing.
Plenty of tools will tell you that an assistant did not mention you. That is a scoreboard. On its own it does not tell you which of the gaps is worth your time, because not every question a buyer asks is worth the same to your business.
Demand Worth Owning
Ranking the gaps needs your own account data, not a public crawl.
You are already buying a lot of this same buyer intent on Google, at prices you have signed off on. So Tailor prices each organic gap against what you pay for the equivalent intent in paid search. A question you spend heavily on and get named for in paid results, but never get named for by an assistant, is expensive silence. A question nobody searches and nobody buys is not.
That requires your paid search account and your own conversion rates, which is why a keyword tool cannot produce this ranking.
The Two Lists
Gaps we measured
Of the questions Tailor asks assistants, which gaps cost you the most. Ranked by what you spend on that intent against how big the gap is.
Not yet asked
Intent you pay for that nobody has asked an assistant about yet. This is where unserved demand shows up.
The second list deliberately surfaces some smaller keywords rather than only your biggest. A term too small for anyone to hand build a page for, that converts at or above your account average, is exactly the kind of question a published answer can pay for itself on.
Where You Stand Today
Underneath the ranking you get the evidence behind it: how often you are named compared with the competitors you track, which direction that is moving, and whether what assistants say about you is actually correct.
Accuracy matters as much as presence. Being described wrongly to a buyer is worse than not being described at all, and it is the kind of thing that stays wrong until somebody publishes a better answer. See Competitors for how the comparison set is chosen.
What To Do With It
You can turn any priced row into a brief for a page that answers that question, with the economics and the ad copy that already wins on the same intent attached. You review the brief, Tailor writes the answer, and you publish it.
Once that page is live, the row tracks what it did, so you can tell whether closing the gap actually changed anything rather than assuming it did.
Published pages need to be readable without JavaScript for an assistant to quote them, which is why answers go out as real pages rather than as browser side changes. Hosted Pages covers how that serving works.
What It Does Not Tell You
- Assistants do not publish rankings, so this is a sample of answers to real questions, not a position number. Read a move as a direction, not a placement.
- Answers vary between runs and between assistants. A single absence is weaker evidence than a pattern across several checks.
- Pricing a gap uses your paid search data. An account with little or no paid search gets the visibility picture but a thinner ranking, because there is less to price it against.
- Publishing an answer does not guarantee it gets cited. It makes you quotable, which is the part you control.