Case Studies

How PropertyGuru and Tailor collaborated to test targeted layout changes on high-traffic guide pages, achieving up to 69% CTR lift by removing a single high-friction element.

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ShopBack

Cashback and rewards platform

Homepage Hero Test

+13%

Lift in CTA Clicks

Days to a Clear Result

Code Deploys to Run It

A 13% Lift on the Homepage, No Dev Queue

ShopBack's US marketing team specified a new homepage hero, Tailor built it in the browser, and they A/B tested it against the original design. A clear winner in four days, shipped to every visitor that same week.

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NOVOS

Direct-to-consumer storefront

Launch Monitoring

4 hrs

To the First Verified All-Clear

Traffic, Form, or Checkout Regressions

Money and Data Leaks Caught

No News is Good News: Launch Monitoring

NOVOS rebuilt their storefront and pushed it live in a single morning. Tailor confirmed the new site was healthy inside four hours, then found a campaign buying visitors who never converted and two tracking breaks the rebuild had caused.

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More Results

Selected anonymous customer results.

+140%

Enterprise Trial Starts

B2B PLG company, $10B+ valuation

Thousands of unique visitors measured

+32%

Headline-Only Lift on Facebook Ads

Large consumer subscription brand

Statistically significant. No redesign. No dev work.

+2.1x

CTA Click-Through with Intent-Matched Copy

Consumer software company, 25+ experiments across geo and intent segments

Personalized headline, CTA text, and CTA icon to visitor intent

+19%

Feature Page CTR with Localized Copy

SaaS platform, translating pages across 5+ languages at scale

Rewrote feature pages to match visitor language and highlight relevant use cases

+69%

CTA Lift by Removing Above-the-Fold Distraction

Real estate marketplace, high-traffic guide pages

Tested removing a single above-the-fold element across 10 guide pages

Looking for shorter wins? Browse customer stories.