Remove distractions

Remove navigation to create a squeeze page

Proven

Build this play with Tailor

Case studies that use this play

+91%

conversion rate, squeeze page vs. original page

Read the case study

Results for Tailor customers

+120-150%

enterprise trial starts on one key flow

+80-100%

conversion rate on a squeeze page

Anonymized results from Tailor accounts.

When to use it

When a paid-traffic landing page still carries the full site nav, menu or footer links that let visitors wander off before converting.

How to run it

Hide the nav bar and footer links so the primary CTA is the only clickable path forward.

Why it works

Point every eye at the one action

Every nav link is an exit competing with the CTA. In VWO's Yuppiechef case, removing the navigation menu from a wedding-registry landing page doubled signups from 3% to 6% (+100%).

Source: VWO case: Yuppiechef

What Tailor customers saw with this play

B2B PLG company (anonymized)

+140%

more enterprise trial signups after hiding the navigation

Hiding navigation and distractions to create focused, high-converting squeeze pages

The situation: A B2B PLG company sent high-intent visitors to pages with full navigation and plenty of links that pulled attention away from the primary CTA.
What they changed: Hid the top navigation.
Hid other distracting elements on the page.
Left the primary CTA as the one clear next step.
The result: Enterprise trial starts lifted 140% on one key flow after the cleanup.
Watch out: This result is from one flow. Visitors who are still browsing may need the navigation, so aim the squeeze page at high-intent traffic.

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