Identify the companies visiting your site.

Paid traffic keeps getting more expensive

Every click costs more. Sending expensive clicks to a generic page is a growing line item with shrinking returns.

Buyers research longer before filling out forms

Your best accounts visit 3-5 times before converting. If every visit is generic, you're wasting repeated chances to match their context.

Target accounts visit and you never know

Companies on your ABM list are hitting your site from paid, organic, and outbound. Without identification, those visits are invisible.

Intent data without activation is just reporting

Use visitor-identification data to test relevant page content during the visit.

Visitors from different campaigns may need different landing page messages.

95%+

of B2B website visitors are anonymous

25-50%

can be identified at the company level

0%

of most sites personalize for identified traffic

Your SDRs manually research the same accounts your paid campaigns already attracted. Your ABM programs run on stale third-party intent data. Your landing pages say the same thing to a Series A fintech and a Fortune 500 bank.

Compare conversion rates for target accounts and other visitors before deciding where to personalize.

1. 1

   Visit

   A visitor from a target account hits your pricing page via a branded Google Ads keyword.

2. 2

   Identify

   Tailor recognizes the company: enterprise SaaS, 2,000 employees, financial services vertical.

3. 3

   Act

   The page swaps in enterprise messaging, surfaces a fintech case study, and replaces the self-serve CTA with "Talk to Sales."

4. 4

   Route

   Sales gets a Slack alert with the account name, pages visited, and time on site. The SDR follows up within the hour.

Route the identified account and its page activity to sales for follow-up.

Use company-level visitor signals to personalize pages and prioritize account follow-up.

Most teams start with Learn (passive enrichment, audience discovery) and layer in Act (personalization, routing) once they see which segments matter.

You can also let Tailor’s agent find the test, build the variant, and launch it. You approve before anything ships.

1. 1

   Identify the company

   IP-based lookup can return company-level information about a visit.

2. 2

   Personalize the page

   Marketers swap headlines, proof points, CTAs and content blocks by company size, industry or target account list in a browser extension, without code or a dev queue.

3. 3

   Route to sales

   Slack alerts when target accounts visit. Buying signal detection when multiple people from the same company visit in a short window. Real-time context for SDR outreach.

4. 4

   Prove pipeline impact

   Compare personalized and default pages using the downstream goals you connect.

How is this different from a CDP or intent data vendor?

CDPs aggregate known contacts. Intent vendors sell third-party signals. Tailor identifies the company visiting your site in real time and lets you act on it in the same session: personalize the page, route to the right CTA, and measure the downstream outcome. No batch syncs, no stale lists.

What are realistic match rates?

IP-based identification matches 25-50% of traffic at the company level. Enterprise and mid-market traffic from commercial IPs matches at higher rates. Remote workers on residential connections are harder. Even at 30%, you're identifying the accounts with the highest pipeline potential. The other 70% still gets your default experience, which Tailor helps optimize through campaign and device signals.

What about privacy and GDPR?

Enrichment identifies companies, not individuals. No individual PII is collected. Page modifications render regardless of consent. When integrated with a cookie-banner solution, Tailor runs enrichment only after the visitor gives consent, and analytics events respect consent preferences. Consult your legal team for specific requirements.

This identifies companies, not people

Enrichment tells you that someone from Acme Corp visited your pricing page. It doesn't tell you who. This is company-level intelligence, not contact-level. For most teams, knowing which accounts are active is the valuable signal. Sales takes it from there.

You still need a strong default experience

The majority of visitors will be unidentified. The best approach is a strong default page that you enhance for known segments. Not a broken experience that only works when enrichment fires.

Even partial identification changes how teams operate

Teams consistently told us that seeing which companies visit, even at modest match rates, changes outreach timing, messaging priorities, and pipeline forecasting. The alternative is zero visibility.