Release Notes
Tailor manages growth on your site. It finds the tests worth running, builds them, and measures the lift. You approve what ships.
Last updated: August 2026
Coming Next
Launch Monitor: The agent to open right after you ship. Give it a start time and a length to watch, and it compares that window against the one before it, the same window last week, and the same window on each of the last 14 days. It names what moved, and it says plainly what it could not see. In early access now.
Hosted Pages: Copy a live page from your site into a Tailor-hosted version on your own subdomain, then change it by asking. The copy is self-contained, so it keeps working exactly as it did and never shifts when the original changes. In early access now.
AI Search Audit: How AI assistants see your site, and what the visitors they send you actually do. Built on data Tailor already has, so there is nothing new to connect. In early access now.
CRO Playbook: Recommendations grouped by what they change, each banded by how strong the evidence behind it is.
Ads Performance Map: Every campaign on one Scale / Wait / Kill map, so you can see where to move budget at a glance.
Winner Auto-Rollout: When a test reaches a clear winner, Tailor can roll it out automatically and queue the follow-up test idea.
August 2026
What Tailor Learned: Every test that settles now leaves a durable lesson, and Tailor carries those lessons into the test ideas it writes next. Each one names the test behind it, and you can correct it or add your own, so the loop learns from your judgment as well as your results. Tests that end without a clear winner teach too.
Watchdog Catches Blind Spots: Alerts now fire when Tailor can no longer measure something, not only when a number moves. A feed that stops reporting raises an alert of its own.
Weekly Digest by Email and Slack: Test performance summarized every Monday morning in your own time zone, with the visitor digest on its own morning schedule and a switch per alert.
Automatic DNS for Redirect Domains: If your DNS provider supports Domain Connect, it adds the redirect CNAME for you instead of you doing it by hand.
Truer Test Results: Settled tests are measured against their own goal rather than every goal blended together, and Detected CTAs are counted with your organization's own rules on every surface. The agent also reads a page under the test's own segment, so it sees what that audience sees.
July 2026
Automated CRO Loop: Test ideas generated from your traffic, pages, and ads. Tests created automatically, launched on your approval, and results fed back into the next round of recommendations.
Custom Signals: Define your own targeting signals in Settings and use them like any built-in audience signal.
Keyword Coverage: See which paid-search keywords lack a matching page experience, and turn the gaps into test ideas.
Analytics You Can Trust: Traffic, Ad Insights, and Identified Visitors rebuilt so every number is explainable, and every metric deep-links to the exact segment behind it.
Smarter Targeting Setup: A rebuilt "who should see this test" flow, with multi-value matching and wildcards in URL parameters.
Faster Whole-Page Translation: Whole-page translation runs in a fraction of the time, with a live progress checklist while it works.
The Agent Edits Its Own Work: Elements Tailor added are now labeled on the live page, so the agent revises what it wrote last time instead of inserting a second copy.
Experiment Tags: Tag experiments on the dashboard and filter by them, with utm_term labels shown alongside.
June 2026
Meet Tailor Agent: The AI Advisor is now Tailor Agent, and it does the work, not just the analysis. It sees your page, builds test drafts proactively, adds new elements and custom scripts, and accepts image attachments. You review, it executes.
Test Ideas: A standing list of AI-recommended tests ranked by expected impact, each with evidence and before/after previews. Refine any idea in place, launch the ones you like, and future runs learn from your results.
LinkedIn Ads Integration: Connect LinkedIn alongside Google and Meta to see campaign spend and performance next to your page results.
Custom Redirect Domains: Send ad traffic to short redirect links on your own subdomain, resolved server-side for speed. Cleaner ad URLs, same targeting.
Segment Breakdowns: Slice any test's results by device, browser, or language, with lift shown per segment.
Clearer Test Outcomes: Alerts now flag clear losers (not just winners), the experiments list leads with what needs a decision, and your browser notifies you when a long agent run finishes.
Returning-Visitor Targeting: Target new vs. returning visitors as an audience signal.
May 2026
Unified Dashboard: See recommendations, Watchdog alerts, enrichment issues, and ad setup problems in one place. Get them in Slack and ask the Tailor agent follow-up questions right in the thread.
Revenue Impact & ROAS: See the actual revenue behind every test win, attributed to the test page, with multi-currency support. Know what a winner is worth before you scale it.
Campaign and Landing Page Alerts: Monitor ad spend, cost per lead, and landing page health across Google Ads, Meta Ads, and your tailored pages. Catch performance drops before they quietly spike CAC or break reporting.
Experiment Alerts: Know when an A/B test reaches a clear winner you can ramp, or stalls and needs more traffic or a bolder change to reach confidence. View alerts in the web app or push them to Slack.
Shopify & Custom Conversion Goals: Track Shopify purchases as conversion goals, or fire your own events with a simple Tailor.convert() callback.
Autopilot Translation: Opt in per variant and Tailor keeps translated pages in sync as your source page changes.
Detected CTAs Review: Tailor now catalogs every CTA on your page and lets you review exactly what's tracked before a test goes live.
April 2026
Competitive Intelligence: Monitor competitor landing pages, detect meaningful changes, and keep a visual history over time. Catch pricing shifts, positioning moves, and live A/B tests before they affect your numbers.
Tailor Onboarding, preview what Tailor can do for your site: Enter any URL to get an AI-powered preview with visitor intelligence, competitor analysis, and tailored page suggestions.
Redirect Targeting: Run redirect tests by targeting a source URL and sending treatment visitors to a new experiment page while control stays on the original. Query params and audience targeting carry through automatically, making it much easier to test new page experiences without changing campaign setup.
Saved Views for Identified Visitors: Save and switch between named filter setups in Identified Visitors. Views can be private or shared across your team, making repeat analysis much faster.
Tailor in Claude Workflows (MCP): Run Tailor directly from Claude via MCP. Create tailored pages, pull performance data, and launch experiments from your AI workflow. For marketers working at the cutting edge of AI-assisted work.
March 2026
Visitor Journey: A richer view of each visitor, including company context, traffic source, behavior summary, engagement level, and conversion labels.
Form Submission Tracking: Track form starts and completions, including support for HubSpot AJAX forms.
AI Advisor: Use Tailor's built-in chat experience to explore analytics, uncover opportunities, and get recommendations faster.
Automatic CTA Detection: Automatically identify key calls to action on your page to improve analysis and speed up setup.
February 2026
Google / Meta Ads Integration: Connect your ad accounts to bring campaign, ad group, and spend data into Tailor alongside page performance.
Customer Account Switching for Agencies: Agency users can switch between customer accounts more easily, making cross-account workflows faster.
Amplitude Downstream Goal Import: Import downstream conversion goals from Amplitude and use them in Tailor reporting. This helps connect landing page experiments to the outcomes that actually matter deeper in the funnel.
January 2026
A major expansion from page personalization into visitor identification and actionable data insights.
Visitor Enrichment & Identification (IP-Based): Identify anonymous visitors via IP-based enrichment and use that data for both analytics and page personalization.
Available enrichment dimensions
Firmographics
- Company name / account list
- Company size
- Industry
Role Signals
- Job role
- Job title class
- Seniority level
Context
- Geography
Use these dimensions to understand who's visiting and dynamically tailor pages to the right audience segments.
How traffic behaves and converts
Traffic Dashboard & Insights: Understand how visitors arrive, how traffic is distributed across audiences, and how tailored variants perform at the top of the funnel.
Includes conversion rates broken down by ad, UTM, and visitor segment to surface anomalies and optimization opportunities.
Who your traffic actually is
Enrichment Dashboard & Insights: See who your visitors actually are. View enrichment coverage, company-level breakdowns, and role attributes across your traffic.
Includes conversion rates by company and role segment to understand which audiences are driving real results.
December 2025
A/B/C Testing: Test multiple tailored page variants against each other without needing an unmodified control page. Run true multivariate experiments and let the best-performing tailored experience win, without slowing iteration velocity.
November 2025
Click Distributions, Scroll Depth, and Dwell Time: Understand not just what converts, but how people engage. We now track click distributions, scroll depth, and dwell time for every experiment variant.
October 2025
Down-Funnel Conversion Goals: Track clicks and page views after the first page. Attach revenue. See ROI by audience and experiment. Ramp winners, stop losers.
September 2025
Page Tailoring
Page Element Reordering: Rearrange elements vertically or horizontally to highlight and test what matters most.
AI Image Generation: Generate high-quality campaign visuals in seconds with Nano Banana, built right into Tailor.
AI Agent for Copy Styling: Instantly apply styling, alignment, size, color, and more with a simple prompt.
Tailor Many Pages
Bulk Page Generator: Upload a CSV to instantly create dozens of tailored pages. Edit in table view, tailor in bulk, and review results fast. Try it out β
A/B Testing & Analytics
Dashboard Improvements: Cleaner design and clearer confidence levels for easier decision-making. View dashboard β
Stay Consistent at Scale
Org-Wide Guidelines: Apply brand and campaign rules across every tailored page for consistency at scale. Manage settings β
August 2025
Segment Analytics Integration: Connect Tailor A/B testing with Segment so your tailored page results flow directly into your analytics stack. Learn more β
Smarter Targeting & Previews: Target audiences by device, browser language, or both. Instantly preview how a page looks for different segments (e.g. mobile users in French).
Media Resizing: Resize images, videos, and SVG graphics directly on the page using intuitive drag handles.
July 2025
Page Editing & Organization
Page Element Hiding: Hide page elements with one click to test different page layouts.
Tailored Page Duplication: Duplicate tailored page variants for convenience or to support publishing across different domains/pages
Enhanced Media Controls
Auto-Generated Alt Text: AI automatically creates descriptive alt text for images to improve accessibility, with the option to edit manually
Performance & Technical Improvements
Optimized Media Delivery: Faster loading times for images and videos through enhanced compression and delivery
API Integrations: Added API access to tailored page data
June 2025
Page Tailoring
CTA Destination Editing: You can now tailor both the text and the link of your CTAs. Note: currently only works with links, not JavaScript-based actions.
Wildcard UTM Matching: Trigger tailored pages with more flexible URL targeting like utm_term=prefix*, *suffix, or *middle*.
Dynamic Text Replacement: Launched the ability to replace a variable in the page copy with the contents of a url parameter. Requested to support long-tail SEM campaign params.
Dynamic Site Support: Improved support for tailoring dynamic sites.
Media Upload: Enhanced media upload support including large files and new media formats.
UX Improvements
Instant Edit Mode: No more "Tailor More Elements" button. Just hover and directly edit any page copy or image.
Serving
Improved Transcoding: Improved video/image transcoding and compression for faster serving.
Optimized Rendering: Optimized tailored page rendering speed including for lazy-loaded elements.
Onboarding
Health Check Feature: Added a health check feature with visual diagnostics. Try it by adding ?t_healthcheck to your URL.
A/B Testing
Web App Management Interface: Added web app management interface to view all active tailored pages and link to dashboards. Visit the new management page
Improved A/B testing dashboard: Improved dashboard information. Introduced relative CTR change to make results easier to interpret.
May 2025
Audience Insights
Audience Analyzer: New tool for identifying optimal audience segments and tailoring content directly from results. Try it out β
Smarter Creative Tools
Image Editor Upgrades: You can now crop and resize tailored images again, restoring a key piece of creative control.
Meta Ad Compatibility: We've made major improvements to how Tailor AI interacts with Meta Ads, even adapting to their preview quirks.
Tailoring Improvements
OpenAI Integration: Added OpenAI image model for higher quality image generation.
Shopify: Improved integration with Shopify sites.
SVG Support: You can now tailor SVG-based graphics and illustrations.
First-Time User Experience: Tailor AI now guides new users with a helpful onboarding flow when the extension is first installed.
Stability/Performance
Auto-update: The Chrome extension now auto-updates upon new releases.
CDN optimization: Enable caching of API calls and images to reduce load times.
Dashboard stability: Optimized data warehouse connections to improve reliability.
Auto-Saving: Improve user experience by auto-saving changes to pages.
Authentication: We've transitioned to cookie-based login for a faster, more secure sign-in experience.
Stability: Fixes for Google Ads Manager and PDF previews on partner sites.
Smarter CDN & script caching: Updates to our infrastructure make script rollouts faster and more reliable.
April 2025
A/B Testing
Dashboard: Introduced time-series dashboard to display clicks vs. impressions.
Media Tailoring
Flux.1 Integration: Architecture groundwork laid to support image-to-image and text-to-image generation.
Improved Media Tailoring Flow: Automatically loads current image in the editor, and matches previews with original image dimensions.
Enhanced Image Editing: New dedicated components for image cropping, text removal, and image generation. Support for transparent images.
Improved Image Comparison: Better sliders and object fitting for easier before/after comparisons.
UX Enhancement
Sticky Tailor Button: Button is now pinned to the bottom of the sidebar for improved usability across window sizes.
UI Consistency: Addressed layout issues, media sizing, and overlay placement to simplify user interactions.
March 2025
Integrations
HubSpot Plugin & Experimentation Demo: Loom recording showcasing the HubSpot experiment setup and results.
AI & Page Tailoring Control
Core AI Improvements: Significantly improved speed, depth, and accuracy of page tailoring.
Efficient Multi-Element Tailoring: Select single or multiple elements for tailoring in one step.
AI Copy Customization: Improve AI precision by allowing the user to add guidelines.
Flexible Media Tailoring: Enable users to select and replace any image or video, including grabbing media from other tabs.
Flexible HTML Tailoring: Users can now input any HTML/JavaScript into the landing page.
Review support
Better PDF Previews: Ensure PDF previews renders smoothly for dynamic sites.
Variant Preview Experience: Allow clients to preview unramped variants directly on their websites with minimal setup.
Tailored Page URL Customization
Flexible URL Options: Provide flexibility by supporting tailored pages via UTM parameters or vanity URLs.
Anchor URL Support: Ensure landing pages with anchors (eg. #section1) are supported during serving.
A/B Testing
Experiment Tracking: Provide clear visibility on tailored content performance by attaching links to an auto-generated Growthbook dashboard for ramped experiments.
Performance
Optimized Media Delivery: Faster load times via CDN distribution across North America and Europe.
Questions about any of these releases or what's coming next? Reach out to us.
