Release Notes
Tailor now goes beyond page-level personalization, adding visitor identification and data-driven insights to show which audiences convert and why.
Last updated: January 2026
Coming Next
Ad Platform Data Integration: Connect page performance directly to ad spend and campaign metadata. Tie tailored page results back to campaigns, keywords, and audiences, with a path toward full attribution-level reporting over time.
Automatic Opportunity Detection: Automatically detect high-confidence opportunities to tailor pages based on traffic, intent signals, and performance gaps, and launch tests with minimal setup.
January 2026
A major expansion from page personalization into visitor identification and actionable data insights.
Visitor Enrichment & Identification (IP-Based): Identify anonymous visitors via IP-based enrichment and use that data for both analytics and page personalization.
Available enrichment dimensions
Firmographics
- Company size
- Industry
Role Signals
- Job role
- Job title class
- Seniority level
Context
- Geography
Use these dimensions to understand who's visiting and dynamically tailor pages to the right audience segments.
How traffic behaves and converts
Traffic Dashboard & Insights: Understand how visitors arrive, how traffic is distributed across audiences, and how tailored variants perform at the top of the funnel.
Includes conversion rates broken down by ad, UTM, and visitor segment to surface anomalies and optimization opportunities.
Who your traffic actually is
Enrichment Dashboard & Insights: See who your visitors actually are. View enrichment coverage, company-level breakdowns, and role attributes across your traffic.
Includes conversion rates by company and role segment to understand which audiences are driving real results.
December 2025
A/B/C Testing: Test multiple tailored page variants against each other without needing an unmodified control page. Run true multivariate experiments and let the best-performing tailored experience win, without slowing iteration velocity.
November 2025
Click Distributions, Scroll Depth, and Dwell Time: Understand not just what converts, but how people engage. We now track click distributions, scroll depth, and dwell time for every experiment variant.
October 2025
Down-Funnel Conversion Goals: Track clicks and page views after the first page. Attach revenue. See ROI by audience and experiment. Ramp winners, stop losers.
September 2025
Page Tailoring
Page Element Reordering: Rearrange elements vertically or horizontally to highlight and test what matters most.
Cutting-Edge Image Generation: Generate high-quality campaign visuals in seconds with Nano Banana, built right into Tailor.
AI Agent for Copy Styling: Instantly apply styling, alignment, size, color, and more with a simple prompt.
Tailor Many Pages
Bulk Page Generator: Upload a CSV to instantly create dozens of tailored pages. Edit in table view, tailor in bulk, and review results fast. Try it out →
A/B Testing & Analytics
Dashboard Improvements: Cleaner design and clearer confidence levels for easier decision-making. View dashboard →
Stay Consistent at Scale
Org-Wide Guidelines: Apply brand and campaign rules across every tailored page for consistency at scale. Manage settings →
August 2025
Segment Analytics Integration: Connect Tailor A/B testing with Segment so your tailored page results flow seamlessly into your analytics stack. Learn more →
Smarter Targeting & Previews: Target audiences by device, browser language, or both. Instantly preview how a page looks for different segments (e.g. mobile users in French).
Media Resizing: Resize images, videos, and SVG graphics directly on the page using intuitive drag handles.
July 2025
Page Editing & Organization
Page Element Hiding: Hide page elements with one click to test different page layouts.
Tailored Page Duplication: Duplicate tailored page variants for convenience or to support publishing across different domains/pages
Enhanced Media Controls
Auto-Generated Alt Text: AI automatically creates descriptive alt text for images to improve accessibility, with the option to edit manually
Performance & Technical Improvements
Optimized Media Delivery: Faster loading times for images and videos through enhanced compression and delivery
API Integrations: Added API access to tailored page data
June 2025
Page Tailoring
CTA Destination Editing: You can now tailor both the text and the link of your CTAs. Note: currently only works with links, not JavaScript-based actions.
Wildcard UTM Matching: Trigger tailored pages with more flexible URL targeting like utm_term=prefix*, *suffix, or *middle*.
Dynamic Text Replacement: Launched the ability to replace a variable in the page copy with the contents of a url parameter. Requested to support long-tail SEM campaign params.
Dynamic Site Support: Improved support for tailoring dynamic sites.
Media Upload: Enhanced media upload support including large files and new media formats.
UX Improvements
Instant Edit Mode: No more "Tailor More Elements" button. Just hover and directly edit any page copy or image.
Serving
Improved Transcoding: Improved video/image transcoding and compression for faster serving.
Optimized Rendering: Optimized tailored page rendering speed including for lazy-loaded elements.
Onboarding
Health Check Feature: Added a health check feature with visual diagnostics. Try it by adding ?t_healthcheck to your URL.
A/B Testing
Web App Management Interface: Added web app management interface to view all active tailored pages and link to dashboards. Visit the new management page
Improved A/B testing dashboard: Improved dashboard information. Introduced relative CTR change to make results easier to interpret.
May 2025
Audience Insights
Audience Analyzer: New tool for identifying optimal audience segments and tailoring content directly from results. Try it out →
Smarter Creative Tools
Image Editor Upgrades: You can now crop and resize tailored images again — restoring a key piece of creative control.
Meta Ad Compatibility: We've made major improvements to how Tailor AI interacts with Meta Ads — even adapting to their preview quirks.
Tailoring Improvements
OpenAI Integration: Added OpenAI image model for higher quality image generation.
Shopify: Improved integration with Shopify sites.
SVG Support: You can now tailor SVG-based graphics and illustrations.
First-Time User Experience: Tailor AI now guides new users with a helpful onboarding flow when the extension is first installed.
Stability/Performance
Auto-update: The Chrome extension now auto-updates upon new releases.
CDN optimization: Enable caching of API calls and images to reduce load times.
Dashboard stability: Optimized data warehouse connections to improve reliability.
Auto-Saving: Improve user experience by auto-saving changes to pages.
Authentication: We've transitioned to cookie-based login for a faster, more secure sign-in experience.
Stability: Fixes for Google Ads Manager and PDF previews on partner sites.
Smarter CDN & script caching: Updates to our infrastructure make script rollouts faster and more reliable.
April 2025
A/B Testing
Dashboard: Introduced time-series dashboard to display clicks vs. impressions.
Media Tailoring
Flux.1 Integration: Architecture groundwork laid to support image-to-image and text-to-image generation.
Streamlined Media Tailoring Flow: Automatically loads current image in the editor, and matches previews with original image dimensions.
Enhanced Image Editing: New dedicated components for image cropping, text removal, and image generation. Support for transparent images.
Improved Image Comparison: Better sliders and object fitting for easier before/after comparisons.
UX Enhancement
Sticky Tailor Button: Button is now pinned to the bottom of the sidebar for improved usability across window sizes.
UI Consistency: Addressed layout issues, media sizing, and overlay placement to streamline user interactions.
March 2025
Integrations
HubSpot Plugin & Experimentation Demo: Loom recording showcasing the HubSpot experiment setup and results.
AI & Page Tailoring Control
Core AI Improvements: Significantly improved speed, depth, and accuracy of page tailoring.
Efficient Multi-Element Tailoring: Give users the option to select single or multiple elements for tailoring, streamlining the customization process.
AI Copy Customization: Improve AI precision by allowing the user to add guidelines.
Flexible Media Tailoring: Enable users to select and replace any image or video, including grabbing media from other tabs.
Flexible HTML Tailoring: Users can now input any HTML/JavaScript into the landing page.
Review support
Better PDF Previews: Ensure PDF previews renders smoothly for dynamic sites.
Variant Preview Experience: Allow clients to preview unramped variants directly on their websites with minimal setup.
Tailored Page URL Customization
Flexible URL Options: Provide flexibility by supporting tailored pages via UTM parameters or vanity URLs.
Anchor URL Support: Ensure landing pages with anchors (eg. #section1) are supported during serving.
A/B Testing
Experiment Tracking: Provide clear visibility on tailored content performance by attaching links to an auto-generated Growthbook dashboard for ramped experiments.
Performance
Optimized Media Delivery: Achieve faster load times and improved performance by leveraging CDN services across North America and Europe.
Questions about any of these releases or what's coming next? Reach out to us.