Insights for growth and marketing teams
A CRO consultant told me our agent wasn't going to take his job. I don't think he's right.
"You built a good product, but it's not going to take my job." A CRO consultant said that to me on a call, looking at an agent that does a good chunk of what he does. I nodded at the time.
Every team has its own agent now, and the marketing leader can see less than before.
"Every silo is running its own agent, and it's making the chaos worse." A marketing leader told me that about his last company. He's not a skeptic. He wanted more AI, not less.
I asked our agent one vague question and got a better insight than our last three strategy calls.
So I asked our agent a really vague question about a customer's data. Basically just, tell me something interesting about their visitors. And it found something none of us had noticed.
Big companies stopped buying smaller ones because they think they can build it now.
"Big companies have stopped buying smaller ones. They all think they can just build it now." A PE guy told me that this week. He's not thrilled, obviously, it's his business.
We Built Our Marketing Site with AI. Here's What We Learned.
How we built a marketing site with Lovable and Claude Code, added A/B testing and landing page personalization with Tailor, and learned that the real advantage is optimizing under live traffic.
Following Up with LinkedIn Profile Viewers Using Claude Cowork
Claude Cowork can automate any web-based tool or SaaS product you use. I started with LinkedIn profile viewers. The pattern works for literally any browser workflow.
Why Paid Teams Optimize Ads and Ignore Pages
Why performance teams over-invest in ads and under-invest in landing pages, and what that costs them.
Design Your Landing Pages for Humans and AI
AI search and human visitors read differently. Here's how to structure landing pages for both without hurting conversion.
From Consulting AI to Collaborating With It
AI is moving from assistant to collaborator. Why multi-agent systems and parallel execution change iteration speed.
Turning 300 Customer Calls Into a Searchable System
How to turn hundreds of customer calls into structured leverage using transcripts and AI.
A System for Turning Paid Intent Into Conversion
Most websites show the same page to every visitor. That works until you buy traffic. Tailor is a system for not doing that.
We Tested Our Own CTA in Under a Minute. Here's What Won.
Albert and I were debating CTAs on our site. Instead of arguing, we tested it with our own product in under a minute. Three days later, we had a clear answer.
🍌 Nano Banana Changes How We Tailor Pages
With Nano Banana, you can instantly generate high-quality campaign-specific images right inside your pages. No uploads, no bouncing between tools. Just tailor, generate, and test in under 2 minutes.
Hard Work Builds Muscle. Smart Work Builds Growth.
996 isn't new, but knowing when to lean on raw effort versus experience makes all the difference. Here's what I learned from Stanford to startup success.
Most ad dollars don't die in the ad. They die on the landing page.
Not because ads are broken. Because message match is. Here's how turning static pages into adaptive ones can fix your campaigns.
Marketing's Evals Layer: Why A/B Testing is Your Competitive Advantage
Everyone in AI is obsessed with evals. In growth, we've always had them. They're called tests. Here's why speed plus measurement is a superpower in marketing.
The Power of Community: Reconnecting at HumanizeHer
Last night reminded me why I love this community. Caught up with so many old friends from my LinkedIn days at Erica's HumanizeHer event and soaked up great conversations until the very end.
Building Community: Connecting with Fellow Marketers After INBOUND2025
Albert & I had a great time catching up with Kamil and Imran at the B2B Marketers War Stories event. Nothing beats swapping real stories with fellow builders who've been in the trenches.
1-Click Translation: Making Global Landing Pages Effortless
Most brands spend weeks and thousands of dollars translating their landing pages. We just made it a 1-click, 30-second job with instant adaptation for global markets.
Most Landing Pages Fail at the Moment of Truth
Most landing pages fail not because the design is wrong or the offer is weak, but because the message doesn't match why the person clicked. Here's how we're closing that gap.
Celebrating inVest Ventures' First Anniversary
Reflecting on the incredible energy and community at inVest Ventures' 1-year anniversary celebration as both an LP and backed founder.
The Future is Personal: Insights from Stanford Founders Demo Day
Why treating every website visitor the same is a missed opportunity, and how AI is revolutionizing personalization across every digital touchpoint.
Speaking at Professional Marketers Network: The Future of Landing Page Personalization
Sharing insights about instant landing page personalization and the future of marketing automation at the Professional Marketers Network gathering.
OpenAI Images + Tailor AI: The Future of Campaign Visuals
OpenAI's ChatGPT Images broke records with 100M users generating 700M images in week one. Here's how we integrated it into Tailor AI for instant, on-brand campaign visuals.