Insights for performance marketers
A System for Turning Paid Intent Into Conversion
Most websites show the same page to every visitor. That works until you buy traffic. Tailor is a system for not doing that.
We Tested Our Own CTA in Under a Minute. Here's What Won.
Albert and I were debating CTAs on our site. Instead of arguing, we tested it with our own product in under a minute. Three days later, we had a clear answer.
🍌 Nano Banana Changes How We Tailor Pages
With Nano Banana, you can instantly generate high-quality campaign-specific images right inside your pages—no uploads, no bouncing between tools. Just tailor, generate, and test in under 2 minutes.
Hard Work Builds Muscle. Smart Work Builds Growth.
996 isn't new, but knowing when to lean on raw effort versus experience makes all the difference. Here's what I learned from Stanford to startup success.
Most ad dollars don't die in the ad. They die on the landing page.
Not because ads are broken. Because message match is. Here's how turning static pages into adaptive ones can fix your campaigns.
Marketing's Evals Layer: Why A/B Testing is Your Competitive Advantage
Everyone in AI is obsessed with evals. In growth, we've always had them—they're called tests. Here's why speed plus measurement is a superpower in marketing.
The Power of Community: Reconnecting at HumanizeHer
Last night reminded me why I love this community. Caught up with so many old friends from my LinkedIn days at Erica's HumanizeHer event and soaked up great conversations until the very end.
Building Community: Connecting with Fellow Marketers After INBOUND2025
Albert & I had a great time catching up with Kamil and Imran at the B2B Marketers War Stories event. Nothing beats swapping real stories with fellow builders who've been in the trenches.
1-Click Translation: Making Global Landing Pages Effortless
Most brands spend weeks and thousands of dollars translating their landing pages. We just made it a 1-click, 30-second job with instant adaptation for global markets.
Most Landing Pages Fail at the Moment of Truth
Most landing pages fail not because the design is wrong or the offer is weak, but because the message doesn't match why the person clicked. Here's how we're closing that gap.
Celebrating inVest Ventures' First Anniversary
Reflecting on the incredible energy and community at inVest Ventures' 1-year anniversary celebration as both an LP and backed founder.
The Future is Personal: Insights from Stanford Founders Demo Day
Why treating every website visitor the same is a missed opportunity, and how AI is revolutionizing personalization across every digital touchpoint.
Speaking at Professional Marketers Network: The Future of Landing Page Personalization
Sharing insights about instant landing page personalization and the future of marketing automation at the Professional Marketers Network gathering.
OpenAI Images + Tailor AI: The Future of Campaign Visuals
OpenAI's ChatGPT Images broke records with 100M users generating 700M images in week one. Here's how we integrated it into Tailor AI for instant, on-brand campaign visuals.