We Tested Our Own CTA in Under a Minute. Here's What Won.

Last week Albert and I were debating the main CTA on the Tailor AI site.

He pushed for "Book a demo." I argued "Try it on your site" would win more clicks.

We went back and forth for a few minutes until it hit us: why argue when we could just test it... with our own product?

Testing at the Speed of Thought

So in under a minute I spun up a tailored version of the page with the CTA swapped and ramped it (default 50% AB test).

Three days later we had the answer:

👉 "Book a demo" drove 25% fewer clicks. High confidence. Decision made.

No engineers. No data scientists. No waiting for someone else's queue. Just a clear answer straight from users.

Let Your Audience Decide

That's the whole point. Let your audience make the call, not your opinions.

And CTAs are just the start. With Tailor AI you can tailor entire pages to a target audience - reorder elements, hide sections, swap or generate images - all in 2 minutes.

The Future of Personalization

This is how personalization (and decision-making) should work in 2025. Ideate → create → test at the speed of thought.

When testing becomes as fast as having a conversation, you stop debating and start learning. That's the unlock.