Tailor AI LogoTailor AI

    Visitor Identification

    Know who's behind your traffic — and decide what to do about it.

    Overview

    Visitor Identification lets you see which companies — and what types of roles — are visiting your site. You can use it purely for intelligence (Passive Mode) or to power personalization and experiments (Targeting Mode). You control when it observes and when it acts.

    What It Unlocks for Performance Marketers

    • Break down conversion rate by company size, industry, or role
    • See whether enterprise traffic converts differently than SMB (e.g., enterprise converts 2× better)
    • Identify high-value segments that aren't converting
    • Validate whether paid traffic matches your ICP
    • Prioritize outbound based on real engagement
    • Personalize messaging by segment — when ready

    It turns "traffic" into structured signal.

    Two Ways to Use It

    Passive Mode

    Observe without changing content. No dynamic content, no A/B tests, no messaging swaps, no user-visible impact. You're building intelligence.

    Best For

    • Understanding who's actually visiting
    • Diagnosing conversion gaps
    • Segment-level funnel analysis
    • Building confidence before personalizing

    Targeting Mode

    Turn identified segments into controlled personalization. Once enabled, identified attributes can power targeting rules. Targeting is optional — you decide when to use it.

    You Can

    • Show enterprise messaging to enterprise visitors
    • Swap case studies by industry
    • Adjust CTAs for decision-makers
    • Run A/B tests by company size or role

    See It in Action

    See how identified segments appear inside Traffic Analytics and how to target a tailored page based on these segments.

    Click to play Visitor Identification walkthrough

    Setup & Details

    1

    Open Settings

    Navigate to app.tailorhq.ai/settings and go to "Visitor Identification".

    2

    Choose Where to Identify Visitors

    You can enable visitor identification wherever the Tailor tag is installed with a single settings toggle.

    Need more control? You can also specify individual URL patterns (e.g. https://yoursite.com/pricing or https://yoursite.com/blog/*) to limit identification to specific pages.

    3

    Set Traffic Coverage

    Choose what percentage of matching traffic to identify (1–100%). Each identified visit consumes one credit.

    Tailor AI Settings — Visitor Identification section showing URL pattern input, traffic coverage percentage, and action controls

    What Happens After Activation

    Identified data appears under Analytics → Identified Visitor Insights. You'll see breakdowns by:

    Firmographics

    Industry, company size, organizational type.

    Role Signals

    Probabilistic department and seniority signals.

    Context

    Geography and other traffic attributes.

    From there you can compare conversion rate across segments, identify high-performing or underperforming audiences, validate targeting assumptions, and inform personalization strategy.

    Tailor AI Identified Visitor Insights dashboard showing visitor counts, top industry, company size, job role, and country breakdowns with conversion performance

    Why Separate Observation from Personalization?

    • Measure before acting — validate segment opportunity first
    • Reduce experimentation risk with data-backed targeting
    • Stay aligned with consent boundaries

    Need help? Reach out at support@tailorhq.ai — happy to assist with setup.