Analytics Platform Integration

Overview

Tailor AI supports firing events to popular analytics platforms including Google Analytics, Amplitude, and Segment. This allows you to track experiment performance and user behavior directly within your existing analytics workflow.

Supported Platforms

Implementation Examples

Choose your analytics platform below to see the complete implementation code. Each example is verified and ready to use:

<!-- Begin Tailor AI Script -->
<script src="YOUR TAILOR SCRIPT HERE" async></script>
<script id="tailor-init-script">
  (window.TailorQueue || (window.TailorQueue = [])).push(function() {
    Tailor.init({
      analyticsProvider: 'amplitude',
      experimentInitCallback: function (tailorEvent) {
        amplitude.track('tailor_experiment', {
          experimentId: tailorEvent.experimentId, // Unique ID for each experiment
          experimentGroup: tailorEvent.experimentGroup, // 'control' or 'treatment' (Previous key 'treatment' still supported)
          rampStage: tailorEvent.rampStage, // Values are 'in_experiment' or 'fully_ramped'
          rampPercentage: tailorEvent.rampPercentage // Range is 0-100
        });
      }
    });
  });
</script>
<!-- End Tailor AI Script -->

Available Event Properties

The experimentInitCallback function receives a tailorEvent object with the following properties:

Example Funnel Analysis (in Amplitude)

Once your Tailor AI experiments are sending events to Amplitude, you can create funnel analyses to track conversion rates between your control and treatment groups. Here's an example of a funnel analysis comparing experiment variants:

Key setup steps in Amplitude:

1. Navigate to the "Funnel" analysis type
2. Add the tailor_experiment event as your first step
3. Filter by experimentId to select your specific experiment
4. Group by experimentGroup property (shows "treatment" and "control")
5. Add your conversion event(s) as subsequent steps (e.g., "Element Clicked", "Form Submitted")
6. Analyze the conversion rate differences between variants

Custom Event Names

You can customize the event name by changing 'tailor_experiment'to any name that fits your analytics naming convention. For example:

• ab_test
• experiment_started
• tailor_split_test

Troubleshooting

If you encounter issues with event tracking, verify that:

• Your analytics platform is properly initialized
• The tracking function names match your platform's API
• Browser console shows no JavaScript errors
• Events appear in your analytics platform's real-time or debug view