Customer Stories

Plays growth teams run with Tailor.

Each play shows the result, when to try it, and what the team changed. Pick a problem to narrow the list.

Read named customer case studies

Ad-to-page matching

15 of 22

tests lifted CTA clicks 100% or more

When: Different keywords land on the same page.
Change: Headline, CTA and icon matched to each keyword
Who: Document software company(anonymized)

See the play Audience targeting Google Ads landing pages

18 of 22 tests beat the original page

Each bar counts the keyword tests that landed in that range.

Tripled or more+200% or more3
Doubled to tripled+100% to +200%12
Up 50% to 100%+50% to +100%1
Up less than 10%+0% to +10%2
Lost to the original4

22 high-confidence tests in a recent 90-day window, lift in CTA clicks

Remove distractions

+140%

enterprise trial starts on one key flow

When: High-intent visitors hit a busy page.
Change: Hid the nav and competing links
Who: B2B PLG company(anonymized)

See the play Element control

Localization

Ad and page now speak the same language

When: Your ads run in a language your pages don't.
Change: Translated pages to Brazilian Portuguese
Who: Large productivity SaaS(anonymized)

See the play Localization & device targeting AI copy personalization

Remove distractions

+69%

CTR on the winning test

When: Ads or banners sit above the fold.
Change: Removed the top ad above the fold
Who: PropertyGuru

See the play A/B testing & analytics Element control

ABM

Target accounts named for sales

When: Sales asks which accounts are on your site.
Change: Identified visiting companies and roles
Who: Enterprise and hybrid-sales teams(anonymized)

See the play Anonymous traffic → pipeline Visitor identification docs

Monitoring

Changes and competitor tests flagged

When: You hear about competitor changes late.
Change: Tailor watches competitor pages
Who: B2B PLG company(anonymized)

See the play Competitive intelligence

Ad-to-page matching

+32%

headline-only lift on Facebook Ads

When: Your ad and your headline say different things.
Change: Changed only the headline
Who: Large consumer subscription brand(anonymized)

See the play Meta Ads landing pages

Ad-to-page matching

+2.1x

CTA click-through with intent-matched copy

When: Every visitor sees one generic CTA.
Change: Headline, CTA text and icon matched to intent
Who: Consumer software company(anonymized)

See the play AI copy personalization

Localization

+19%

feature page CTR with localized copy

When: Feature pages are written for one market.
Change: Rewrote feature pages in 5+ languages
Who: SaaS platform(anonymized)

See the play Localization & device targeting

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