Skip to main contentTailor AI LogoTailor AI

    Customer Stories

    Plays growth teams run with Tailor.

    How growth teams actually use Tailor. Each story is a concrete pattern you can steal: what they tested, what moved, and which Tailor feature did the work.

    Looking for the long-form versions? See the full case studies.

    PDF Expert logoPDF ExpertGoogle Ads · UTM-based tailoring

    Matching landing page headlines, CTAs, and icons to Google Ads UTM terms

    PDF Expert uses Tailor to personalize landing page headlines and CTAs based on Google Ads UTM terms, matching pages to visitor intent. More recently, they found that tailoring CTA icons alone can further lift conversion. These tests are fast to build in Tailor, and lifts have ranged from 10% to 200%+.

    10%–200%+lifts across tests
    B2B PLG company(anonymized)Conversion · squeeze pages

    Hiding navigation and distractions to create focused, high-converting squeeze pages

    A B2B PLG company uses Tailor to create squeeze pages by hiding the top nav and other distracting elements, keeping users focused on the primary CTA. Enterprise trial starts lifted 140% on one key flow after the cleanup.

    +140%enterprise trial starts on one key flow

    How it works in Tailor

    Element control
    Large productivity SaaS(anonymized)Localization · ad-to-page continuity

    Translating landing pages into Brazilian Portuguese to match ad language

    A large productivity software company uses Tailor to translate landing pages into Brazilian Portuguese to match the language of their ads. The result: message continuity from ad click to page, and stronger conversion in that segment.

    PropertyGuru logoPropertyGuruExperimentation · layout tests

    Targeted layout experiments beat full-page redesigns on high-traffic guide pages

    PropertyGuru uses Tailor to run layout experiments on high-traffic guide pages. Across 10 pages, removing the top ad above the fold increased CTR by as much as 69%, while broader cleanup often hurt performance. The takeaway: targeted simplification beat full-page redesign.

    +69%CTR on the winning test
    Enterprise and hybrid-sales teams(anonymized)Identified visitors · pipeline

    Turning high-intent anonymous traffic into identified accounts and pipeline

    Teams with enterprise or hybrid sales motions use Tailor's identified visitor dashboard to turn high-intent website traffic into pipeline. Tailor combines IP enrichment with site engagement data to identify visitors from the right companies and roles on pages like /enterprise and /contact-sales. The same signal can also drive tailored page experiences per segment.

    B2B PLG company(anonymized)Competitive intelligence

    Monitoring competitor sites for meaningful changes and detected experiments

    A B2B PLG company uses Tailor for competitor intelligence. Tailor monitors competitor websites, detects meaningful changes, and surfaces screenshots over time, including evidence of ongoing testing or experimentation from competitors.

    How it works in Tailor

    Competitive intelligence

    See what Tailor would do on your site

    Preview how Tailor could adapt your pages using your ads, traffic signals, and landing pages.