For growth and marketing leaders
Respond to competitor moves
Tailor tracks competitor messaging and offer changes, then helps your team turn market moves into response experiments you can launch and measure.
Tailor AI
Teams running Tailor
What it does
- Detect what changed
- Watch the pages that matter on any competitor site. Tailor checks them on a cadence you set and flags meaningful changes, with screenshots over time so you can tell the difference between a copy tweak and a live A/B test.
- Understand the move
- See what the competitor is emphasizing: a new pricing tier, a value-prop shift, a feature claim. Get Slack or email alerts on real moves so your team is not finding out on Twitter.
- Respond with a test
- Turn what you learn into a counter-positioning test on your own page. Tailor recommends the change, the audience to show it to, and the metric to measure, then your team launches it without engineering.
What counts as a meaningful change
Review changes to competitor headlines, prices, offers, and page layouts.
Surfaced
- Headline and subhead rewrites
- Pricing page changes
- New CTAs or offers
- Layout experiments running live against traffic
- New feature sections added to key pages
Filtered out
- Cookie banner rotations
- Rendered-timestamp differences
- Dynamic ad and widget content
- Minor styling tweaks (spacing, color shades)
- Noise from server-side personalization
Unprompted, on LinkedIn
From a customer
Turn competitor moves into your next test
Tailor monitors the pages that matter, surfaces real moves, and helps your team launch a counter-positioning test in minutes.
Book a demoPropertyGuru raised click-through 69% on its guide pages by changing what sits above the fold.
Read the PropertyGuru case study