PDF Expert Case Study+43% CTR by Personalizing Pages to SEM Keywords
20+ SEM keywords optimized in weeks vs. 3-4 traditional A/B tests per year
"Tailor AI has completely transformed how we approach SEM optimization. What used to take months now takes days, and we're seeing results we never thought possible."
VP Marketing, Readdle (PDF Expert)
The Challenge
• One landing page for all SEM keywords
• 2-3 months per traditional A/B test
• Only 3-4 major tests each year
• Slow learning on what resonates
The Solution
• Keyword-specific variants in 5 minutes
• Auto-ramp with smart traffic distribution
• 20+ keywords tested simultaneously
• Fast insights in 1-2 weeks
Adobe Keyword Tailoring
How Ad specific messaging improved CTR and downstream conversion lift by 10% for "Adobe" keyword searches
Before - Generic Page
Standard headline: "The go-to PDF editor"
After - Tailored for "Adobe" (+10% CTR)
Tailored headline: "A simple, smart alternative to Adobe PDFs"
Key Insight: By directly addressing users searching for "Adobe" with AI landing page personalization, PDF Expert positioned itself as a competitive alternative, resulting in a 10% CTR increase.
"Setting up tests with Tailor AI was incredibly straightforward. We went from idea to live test in minutes, not weeks. The ease of use meant we could experiment more and learn faster than ever before."
Senior Marketing Manager, Readdle (PDF Expert)
Results: CTR Performance by Region
Top Wins
US
Oceania
All Results by Region
United States
+43%
"Fill PDFs" Keyword CTR Increase
Oceania
+24%
"Free PDFs" Keyword CTR Increase
(interestingly this tailoring didn't perform in the US region)
Fast Insights Enable Rapid Iteration
With Tailor AI, every result—positive or negative—is valuable. A "miss" isn't a failure, it's a fast signal that a specific page variation didn't connect with that keyword or region.
Stop tests in days, not months
Get clear signals on what's working in days or weeks (depending on traffic)
Instantly pivot to new approaches
Test alternative tailoring in 5 minutes or revert to generic pages without months of guesswork
Rapid iteration at scale
Run 20+ keyword tests simultaneously vs. 3-4 tests per year with traditional methods
Higher conversion rates + faster learning = maximized SEM ROI
Even negative results enabled fast iteration on tailoring approaches rather than months of guesswork