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When to use it
When the checkout flow still shows the storefront's header navigation, search bar and footer links.
How to run it
Hide site navigation and stray links, leaving only the order steps, trust marks and a way back to cart.
Why it works
Point every eye at the one action
Once a shopper commits to buying, every nav link is a route to distraction or a lost cart. Baymard Institute's checkout UX research recommends 'enclosing' the checkout for this reason.
Source: Baymard checkout UX research
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