Speak the visitor's language

When to use it

When a meaningful share of paid traffic comes from geos or browser languages that don't match the page language.

How to run it

Translate the headline, subheadline and CTA, plus currency where prices show, for the largest non-native language segment. Localize the full page if it wins.

Why it works

Match what the visitor came for

Many buyers won't purchase from a page they can't read. CSA Research's survey of 8,709 consumers across 29 countries found 76% prefer buying with information in their own language, and 40% will never buy from sites in another language.

Source: CSA Research: Can't Read, Won't Buy