Skip to main contentTailor AI LogoTailor AI
    All plays

    Localization

    Translate the page to match the ad

    Proven
    Build this play with Tailor

    Results for Tailor customers

    40-55%

    lower cost per signup in one localized market

    Anonymized results from Tailor accounts.

    When to use it

    When you run ads in a language your landing page doesn't speak.

    How to run it

    Serve a fully translated variant, headline through checkout, to that campaign's language or geo.

    Why it works

    Match what the visitor came for

    An ad in the visitor's language followed by an English page breaks the promise mid-click. Net Media Planet's documented client results: +20% conversions from translating ads and landing pages, rising to +70% with full localization.

    Source: Net Media Planet localization case

    What Tailor customers saw with this play

    Large productivity SaaS (anonymized)

    Ad and page now speak the same language

    Translating landing pages into Brazilian Portuguese to match ad language

    The situation
    A large productivity software company ran ads in Brazilian Portuguese, but the landing pages behind them did not match the language of the ads.
    What they changed
    • Translated landing pages into Brazilian Portuguese.
    • Served those pages to match the language of the ads.
    The result
    The page now matches the language of the ad, and that segment converts better.
    Watch out
    Have a native speaker review translated pages before they go live.

    Related plays