Sending Events to Analytics Platforms

Overview

Tailor can send experiment events (variant exposure, experiment and variant IDs, conversion events) to your analytics platforms so you can track performance and build funnels in your existing workflow. There are two ways to set this up: the toggle-based approach (recommended) or a manual callback for advanced use cases.

Toggle-Based Setup (Recommended)

The easiest way to send experiment events to your analytics platform. No code required. Just flip a toggle in your Tailor settings.

1. Go to app.tailorhq.ai/settings → Integrations
2. Under Analytics Connections, toggle on the platforms you use (Amplitude, Google Analytics, or Segment)

Once enabled, Tailor automatically sends experiment data to the selected platforms. No callback code needed.

Manual Callback Integration (Advanced)

If you need full control over event formatting or want to send to a platform not listed above, you can configure a custom callback in the Tailor init script. Choose your analytics platform below to see the implementation code:

<!-- Begin Tailor AI Script -->
<script src="YOUR TAILOR SCRIPT HERE" async></script>
<script id="tailor-init-script">
  (window.TailorQueue || (window.TailorQueue = [])).push(function() {
    Tailor.init({
      analyticsProvider: 'amplitude',
      experimentInitCallback: function (tailorEvent) {
        amplitude.track('tailor_experiment', {
          experimentId: tailorEvent.experimentId, // Unique ID for each experiment
          experimentGroup: tailorEvent.experimentGroup, // 'control' or 'treatment' (Previous key 'treatment' still supported)
          rampStage: tailorEvent.rampStage, // Values are 'in_experiment' or 'fully_ramped'
          rampPercentage: tailorEvent.rampPercentage // Range is 0-100
        });
      }
    });
  });
</script>
<!-- End Tailor AI Script -->

Available Event Properties

Whether you use the toggle or the manual callback, Tailor sends a tailorEvent object with the following properties:

Example Funnel Analysis (in Amplitude)

Once your Tailor AI experiments are sending events to Amplitude, you can create funnel analyses to track conversion rates between your control and treatment groups. Here's an example of a funnel analysis comparing experiment variants:

Key setup steps in Amplitude:

1. Navigate to the "Funnel" analysis type
2. Add the tailor_experiment event as your first step
3. Filter by experimentId to select your specific experiment
4. Group by experimentGroup property (shows "treatment" and "control")
5. Add your conversion event(s) as subsequent steps (e.g., "Element Clicked", "Form Submitted")
6. Analyze the conversion rate differences between variants

Custom Event Names

When using the manual callback, you can customize the event name by changing 'tailor_experiment'to any name that fits your analytics naming convention. For example:

• ab_test
• experiment_started
• tailor_split_test

Troubleshooting

If you encounter issues with event tracking, verify that:

• Your analytics platform is properly initialized
• The tracking function names match your platform's API
• Browser console shows no JavaScript errors
• Events appear in your analytics platform's real-time or debug view