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    Competitors

    Watch the pages your competitors send paid traffic to, and get told when the message changes.

    Overview

    Competitors is in the left sidebar of app.tailorhq.ai, under Signals. You give Tailor a competitor's domain and the specific pages worth watching, and it re-reads those pages on a schedule and keeps every version it has seen.

    The value is not the snapshot, it is the diff. A competitor rewriting their hero, moving a price, adding a trust badge, or quietly running their own test is a signal about what is working in your category, and it is a signal you would otherwise only catch by chance.

    Public pages only

    Tailor reads competitor pages the same way any visitor or search engine does. It does not log in, bypass anything, or see private data. Treat it as an organized way of checking pages you could open yourself.

    Adding A Competitor

    1

    Add the domain

    Open Competitors and add the competitor's domain. This is the container everything else hangs off.

    2

    Add the pages worth watching

    Add specific URLs under that domain. Pick the pages that carry the pitch: the homepage, pricing, the landing pages behind their ads, and the competitor comparison page naming you.

    3

    Let it build history

    The first read is only a baseline. The page becomes useful once there are two versions to compare, so add competitors before you need them rather than the week you are writing a plan.

    Watch a handful of pages that matter rather than a whole site. Ten well-chosen URLs produce a readable change log; a hundred produce noise.

    Change History

    Each monitored URL keeps its scrape history, so you can open a page and see what it said on a given date and what changed since. That history is what turns a competitor's site from a thing you glance at into evidence you can cite in a test plan.

    Two patterns are worth looking for. A single decisive rewrite usually means they have committed to a new positioning. A page that flips back and forth between two versions usually means they are running an A/B test, and the version that sticks is the one that won.

    Feeding Test Ideas

    Competitor intelligence is one of the sources behind Test Ideas. When Tailor builds a plan it reads the competitor pages you track alongside your own traffic, ads, and past results, and any plan's How Tailor got here panel names how many competitors and how many pages of intelligence went into it.

    So the practical reason to add competitors is not the dashboard. It is that every plan Tailor writes afterwards is aware of what your category is claiming. See what the agent reads for the full set of sources.

    What It Does Not Do

    • It does not report a competitor's traffic, spend, or conversion rates. It reads their pages, not their analytics.
    • It does not see anything behind a login, a paywall, or a region block you cannot reach yourself.
    • It does not copy their pages for you. Use a change as an input to your own test, not as a template.