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    Redirect Tests

    Split visitors across two or more pages and see which one wins.

    Overview

    A redirect test sends visitors to two or more different pages and shows you which one wins. Tailor splits the traffic and reports the results, so you run one campaign instead of building duplicate ads.

    You choose how visitors join the test: with your current link, or with a redirect link you put in your ads.

    Two Ways to Run It

    Split with your current link

    Your ads stay the same. Tailor splits visitors when they land on your page. Works for all traffic, and you can target by device or location.

    Best for: including all visitors, or targeting by device or location.

    Trade-off: visitors briefly see the first page before they are routed.

    Use a redirect link

    Tailor gives you one link to put in your ads. Visitors go straight to their page with nothing loading in between.

    Best for: paid ads.

    Trade-off: only people who click the link are in the test, and you cannot target by device or location.

    Set It Up

    1

    Create a redirect test

    In the Tailor extension, start a new test and choose to send visitors to a URL.

    2

    Choose how visitors join

    Pick your current link or a redirect link. This locks once you ramp, so choose before you go live.

    3

    Add your pages and split

    Add each page and set how traffic splits across them. The splits always total 100%.

    4

    Point your ads at the test

    Using a redirect link? Copy it from the "Link to redirect" bar and paste it into your ads. Using your current link? Nothing to change.

    5

    Ramp and watch results

    Start the test and track results in your dashboard. Send more traffic to the winner as the data comes in.

    Your UTMs, gclid, and any other URL parameters carry through to the destination, so your campaign reporting keeps working as normal.

    Use Your Own Domain (Optional)

    By default your redirect link uses a Tailor address. You can run it on your own subdomain instead, like go.yourcompany.com, so the link in your ads stays on-brand. This is a one-time setup for the redirect link option.

    1

    Add the CNAME record

    In your DNS provider (GoDaddy, Cloudflare, Namecheap, and similar), add one CNAME record that points your subdomain at Tailor:

    TypeCNAME
    Namego (your subdomain, e.g. the go in go.yourcompany.com)
    Valuecname.tailorhq.ai
    ProxyDNS only

    On Cloudflare, set the record to DNS only (the cloud icon should be grey, not orange).

    2

    Add the domain in Tailor

    Go to Settings → Domains and add the subdomain you just pointed, like go.yourcompany.com. Tailor shows the exact CNAME values in the Settings card, so you can confirm they match what you added.

    3

    Wait for it to go active

    Tailor sets up the certificate for you. The domain turns Active once your DNS is live, usually within a few minutes.

    4

    Use your branded link

    Your redirect link now uses your domain. Paste it into your ads like normal.

    Conversion Tracking

    By default, Tailor tracks clicks on the main buttons across your pages, so you can see which version drives more action. You can change what counts as a conversion in the Conversion Goals guide.

    Install Tailor on every page in the test

    Tailor needs to be installed on each destination page to track clicks and conversions there. If a page is on a different domain, check that Tailor is installed before you ramp. See the install guide if you need to add it.

    Best Practices

    • 1Use a redirect link for paid ads.
    • 2Use your current link to include all traffic or to target by device or location.
    • 3Check Tailor is installed on every page before you ramp.
    • 4Start with an even split, then send more traffic to the winner.