Shopify Integration
Connect your Shopify store to Tailor AI and tie completed checkouts, and their revenue, back to the experiment each shopper saw. No theme code required.
How It Works
Tailor's Shopify app connects your store to Tailor AI. It does two jobs: it loads the Tailor AI tracking script on your storefront, and it maps Shopify events like a completed checkout to your Tailor conversion goals. This links an order and its revenue back to the variant the shopper saw, so you can measure lift on revenue, not just clicks.
Step 1: Install the Tailor App on Shopify
Ask the Tailor team for a Shopify install link. Each link is unique to one storefront, so request one for the exact store you want to track. Your storefront's address looks like shop1.myshopify.com or admin.shopify.com/store/shop1, share whichever form you see so the Tailor team links the right store.
Open the link while signed in to that store's Shopify Admin and approve the app. Once installed, the app opens to a single Tailor AI settings page with two sections: Connect your store and Conversion tracking.
Step 2: Create a Shopify Goal in Tailor
Start in the Tailor AI Chrome extension. Open the test you want to track, go to its Ramp & Test tab, and click Conversion to open the goals panel. Then click Create Goal.
In the goal panel that opens, set it up like this:
- Name the goal.
- Under What counts as a conversion?, choose Shopify (track checkouts and revenue).
- To capture order value, keep This goal tracks revenue checked and pick your currency. Leave it unchecked for events that have no revenue, like a page view.
- Open Shopify setup to reveal the two values you'll copy into the Shopify app.
Tailor Account ID
Your 22-character account ID, shown right in the goal's setup panel (click to copy). You'll paste it into Connect your store so the app loads Tailor AI on your storefront and attributes conversions to your account.
Goal ID
The goal's short key. You'll paste it into an event mapping in Conversion tracking to tell the app which goal a Shopify event should fire.
Step 3: Connect Your Store
Now switch back to the Tailor app in your Shopify Admin. In its Connect your store section, paste the same Account ID from your goal's setup panel and click Connect. The app loads Tailor AI on every storefront page automatically, no theme editing. This is a one-time setup. Use Change or Disconnect in the same section to update it later.
Prefer to manage the script in your theme? The Advanced section has a theme app embed and a <head> snippet. Pick just one install path.
Step 4: Track Conversions
In the Conversion tracking section, connect Shopify events to your Shopify goal. Click Add mapping:
- 1Pick the Shopify event. Choose the trigger, for example Checkout completed.
- 2Paste the Goal ID. Enter the short key from your Shopify goal in the Goal short key field. If the event carries an order total, the mapping sends revenue automatically, you'll see a Sends revenue badge, no toggle to set. Save, and it syncs to your storefront automatically.
- 3Verify. Place a Shopify test order to fire Checkout completed, then confirm the conversion shows against the goal in Tailor (counts can take a few minutes).
Supported Events
Map any of Shopify's standard customer events. The Revenue column below shows which ones carry an order total. If you're mapping a revenue event, check This goal tracks revenue on your Tailor goal. The event mapping sends revenue automatically when the event carries an order total, shown by a Sends revenue badge, there's nothing to toggle. Revenue is sent in the order's own currency. For events without revenue (like page views), leave This goal tracks revenue unchecked. The goal just counts conversions.
| Shopify event | Revenue |
|---|---|
| Page viewed | No |
| Collection viewed | No |
| Search submitted | No |
| Product viewed | Yes |
| Cart viewed | Yes |
| Product added to cart | Yes |
| Product removed from cart | Yes |
| Checkout started | Yes |
| Checkout contact info submitted | Yes |
| Checkout address info submitted | Yes |
| Checkout shipping info submitted | Yes |
| Payment info submitted | Yes |
| Checkout completed | Yes |
For revenue results, map Checkout completed to your Shopify goal and keep This goal tracks revenue checked on the goal. It carries the order total, so the mapping sends revenue automatically. It's the event Shopify reports when an order is placed. See Shopify's checkout_completed reference.