Ads
What you spent, what the platform says it bought, and what actually happened on the page.
Overview
Ads is under Signals in the left sidebar. It pulls spend and delivery from your connected ad accounts and puts them next to what Tailor measured on the landing page, filtered by date, goal, landing page, and campaign.
The reason to look at it here rather than in each platform is that the platforms disagree with each other by design. Each one counts conversions its own way, inside its own attribution window, using its own pixel. Tailor counts the same thing the same way on every platform, so the comparison across Google, Meta, and LinkedIn is apples to apples for the first time.
Connecting An Account
Connect Google Ads, Meta Ads, and LinkedIn Ads from settings. The page shows a connected badge per platform, and you can view all platforms together or one at a time. What each connection gives you:
Google Ads
Campaigns, ad groups, ads with their headlines and final URLs, creative assets, keywords with bids and quality scores, real search terms, and spend by landing page.
Meta Ads
Campaigns, ad sets, and individual ad creative performance across Facebook and Instagram.
LinkedIn Ads
Campaign delivery and spend, which matters most where enrichment tells you which companies the spend actually reached.
Search terms and ad copy are worth calling out. They are what makes ad-to-page continuity checkable: you can see the query someone typed, the headline they were promised, and the page they landed on, and decide whether those three say the same thing.
Two Conversion Numbers, On Purpose
The page shows platform-reported conversions and Tailor-measured conversions side by side. They will not match, and that is the useful part.
Platform reported
Spend, impressions, clicks, CTR, CPC, and the conversions the platform claims, with ROAS where revenue is reported. This is the number the platform optimizes against, so it is the one your bidding actually responds to.
Measured by Tailor on your pages
Ad visitors tracked, on-page conversions, and the on-page conversion rate. One consistent method across every platform, independent of platform pixels and attribution windows.
Read the gap, do not average it
A platform reporting conversions that Tailor cannot see on the page usually means view-through or a long attribution window. Tailor seeing conversions the platform does not usually means broken or blocked conversion tracking. Both are worth acting on, and neither shows up if you only ever look at one number.
Where To Focus
Above the metrics, Tailor calls out the campaigns worth looking at under your current filters, with the reason attached. The most common one is spend with nothing to show for it: a campaign that has spent real money and reported no conversions, where the fix is to check the landing page, check conversion tracking, or pause it.
These follow your filters, so narrowing to one landing page or one campaign status re-scopes the callouts rather than leaving them account-wide.
Ads Audit
The Ads Audit is a deeper, agent-generated review of a connected Google Ads account that you run on demand. It produces a structured report rather than a dashboard: an account summary, then a severity-ranked list of opportunities, each with the evidence behind it, breakdown tables, paste-ready lists, and the steps to act on it.
Opportunity types include:
- Wasted spend. Money going to queries and placements that never convert.
- Negative-keyword candidates. Ready to paste, drawn from your real search terms.
- Budget-limited winners. Campaigns performing well and capped, which is the cheapest growth in an account.
- Ad-to-page mismatch. Ads promising something the landing page does not say.
- Tracking gaps. Places where the measurement itself is the problem.
Every report ends with its own data caveats, stating what it could not see. Read those before acting on a finding, and treat the report as a prioritized argument rather than a to-do list. It can also be run on a schedule as a saved agent.
Competitive Paid-Search Research
Tailor can also read paid search for domains you have no account access to, which answers a question your own analytics structurally cannot. A keyword you have never bid on leaves no trace in your traffic, so the only way to find it is to look at who else is bidding.
- Keyword gaps. Searches rival advertisers buy that you appear absent from, and where they send that click.
- Rival landing pages. Which page absorbs which intent for a competitor, ranked by how many distinct keywords drive paid clicks to it.
This is estimated, not measured. It reads public search results, so it covers Google and Bing search only, never paid social or display, and it cannot know a rival's real spend or traffic. Where your own account is connected, the connected data always wins.
Both feed Test Ideas, which is usually where you want the output: a keyword gap is only interesting once it becomes a page worth building.