Tailor AI Β· Help Β· How-to
Can I restrict Tailor to only paid traffic (Google Ads / Meta)?
From the Tailor AI team Β· Reviewed
Answer
Yes. The cleanest way is to target based on UTM parameters (source/medium/campaign). You can also use referrer or click IDs, but UTMs are the most explicit and easiest to debug.
Steps
- Set up targeting rules based on utm_source or utm_medium.
- Ensure your ad campaigns pass UTMs consistently.
Caveats
If UTMs are missing or rewritten by redirects, targeting may not work as expected.
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