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Targeting basics (UTMs + intent signals)
From the Tailor AI team · Reviewed
Answer
Targeting routes the right traffic to the right variant. Start with the cleanest paid intent signals: utm_source, utm_campaign, utm_content, utm_term.
For performance marketing, the segmentation axis should map to different intent and therefore different messaging/proof. If the segment doesn’t change the story, don’t segment.
Steps
- Tell me your channel (Search vs Meta) and I’ll suggest the highest-signal targeting axis.
- Keep initial rules simple, complexity kills learnings.
Caveats
If UTMs are missing or rewritten (redirects, privacy tools), targeting may look ‘random’.
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