Tailor AI Β· Help Β· How-to
How do I target by UTM parameters, campaign, ad group, or keyword?
From the Tailor AI team Β· Reviewed
Answer
Create a test and choose who should see it: pick a URL parameter (like utm_campaign or utm_term), choose how it matches, and add one or more values. A rule matches when the parameter equals any of the values, so one test can cover several campaigns or sources.
Wildcards are supported in parameter names (for example utm_* matches any UTM), and saved targeting reads back as plain-language value pills so you can verify it at a glance. If you don't pass ad group or keyword details in your URLs, Tailor can't infer them reliably. Consistent UTMs make targeting and reporting trustworthy.
Steps
- Ensure your ad platform passes utm_campaign, utm_content, and utm_term.
- Add one rule with multiple values instead of cloning a test per campaign.
Caveats
If UTMs are missing or inconsistent across campaigns, targeting will be unreliable.
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