Tailor AI · Help · How-to
How do I target by UTM parameters, campaign, ad group, or keyword?
From the Tailor AI team · Reviewed
Answer
Create a tailored page or rule that matches query parameters like utm_campaign (campaign), utm_content (creative/ad variation), or utm_term (keyword).
If you don’t pass ad group/keyword details in your URLs, Tailor can’t infer them reliably. Consistent UTMs make targeting and reporting way more trustworthy.
Steps
- Ensure your ad platform passes utm_campaign, utm_content, and utm_term.
- Create targeting rules matching the relevant UTM values.
Caveats
If UTMs are missing or inconsistent across campaigns, targeting will be unreliable.
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