Tailor AI · Help · How-to
Can Tailor personalize landing pages for different Google Ads keywords?
From the Tailor AI team · Reviewed
Answer
Yes. The cleanest approach is to pass the matched keyword using a tracking parameter like utm_term={keyword} and target based on that value.
Google Ads can pass the matched keyword through URL tracking parameters such as utm_term={keyword}. This is not the raw user search query, but it is usually the right signal for keyword-level landing page personalization.
Steps
- Add utm_term={keyword} to your Google Ads tracking setup, then create Tailor rules for the keyword groups you want to personalize.
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