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    Playbook

    Plays growth teams run with Tailor.

    Each play shows the result, when to try it, and what the team changed. Pick a problem to narrow the list.

    Read named customer case studiesView Tailor's full playbookPlaybook requires Google sign-in

    Ad-to-page matching

    68%

    of tests lifted CTA clicks 100% or more

    When
    Different keywords land on the same page.
    Change
    Headline, CTA and icon matched to each keyword
    Who
    Document software company(anonymized)
    See the playAudience targetingGoogle Ads landing pages

    82% of tests beat the original page

    Each bar is the share of keyword tests that landed in that range.

    • Tripled or more+200% or more14%
    • Doubled to tripled+100% to +200%55%
    • Up 50% to 100%+50% to +100%5%
    • Up less than 10%+0% to +10%9%
    • Lost to the original18%
    High-confidence keyword tests in a recent 90-day window, lift in CTA clicks

    Remove distractions

    +140%

    enterprise trial starts on one key flow

    When
    High-intent visitors hit a busy page.
    Change
    Hid the nav and competing links
    Who
    B2B PLG company(anonymized)
    See the playElement control

    Ad-to-page matching

    +36%

    CTA clicks, Best Sellers vs. homepage

    When
    You're unsure which page should get paid clicks.
    Change
    Sent clicks to Best Sellers, headline rewritten
    Who
    Shopify DTC brand(anonymized)
    See the playAudience targeting

    Monitoring

    Changes and competitor tests flagged

    When
    You hear about competitor changes late.
    Change
    Tailor watches competitor pages
    Who
    B2B PLG company(anonymized)
    See the playCompetitive intelligence

    Ad-to-page matching

    +32%

    headline-only lift on Facebook Ads

    When
    Your ad and your headline say different things.
    Change
    Changed only the headline
    Who
    Large consumer subscription brand(anonymized)
    See the playMeta Ads landing pages

    Ad-to-page matching

    +2.1x

    CTA click-through with intent-matched copy

    When
    Every visitor sees one generic CTA.
    Change
    Headline, CTA text and icon matched to intent
    Who
    Consumer software company(anonymized)
    See the playAI copy personalization

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