Let visitors try the product before any signup

When to use it

When the product demos well but the page demands signup before showing anything, and visit-to-signup is the funnel's worst step.

How to run it

1. 1Open a sandbox or pre-filled template visitors can play with before you ask for an email.
2. 2Move signup to the save or export moment instead of the front door.

Why it works

Make the action easier to complete

Once visitors reach the "aha" first, the form asks for something they already want to keep. Product-qualified funnels are reported converting ~25% versus ~9% for MQL-led motions.

Source: PLG benchmark data; Forrester buying-cycle projection