Slim checkout to half the form elements

When to use it

When your checkout shows 15 or more form elements by default across contact, shipping and payment steps.

How to run it

Cut toward about 12 elements: one full-name field, billing defaulted to shipping, no 'confirm email' field, and no fields only a minority needs.

Why it works

Make the action easier to complete

A checkout that feels long makes shoppers quit, and about 1 in 5 have abandoned an order for that reason. Baymard Institute finds the average US checkout shows 23.48 form elements while the ideal is about 12.

Source: Baymard Institute