Show your review-site rank for the category they searched

When to use it

When paid channel search terms name a product category you hold a review-site ranking in, and the page copy shows no outside proof above the fold.

How to run it

1. 1For search traffic on a category term, put the matching review-site badge under the headline with the season it was awarded and the review count, linked to the listing.
2. 2Give each category you rank in its own page that leads with that category's badge, and send each category's searches to its page.

Why it works

Make it safe to believe you

Someone searching a category is comparing options, and a generic "loved by teams" line answers none of that. Where independent reviewers rank you in that exact category is proof from outside your own marketing that matches the question they typed, and the ranking already exists.

Source: Message-match and third-party proof practice