Skip to main contentTailor AI LogoTailor AI
    All plays

    Results for Tailor customers

    82%

    of keyword tests beat the original page

    High-confidence keyword tests in a recent 90-day window; most doubled CTA clicks.

    +200% or more
    +100% to +200%
    +50% to +100%
    +0% to +10%
    Lost to the original

    Lift in CTA clicks, per keyword test

    +35-45%

    peak CTR across 20+ keyword pages

    Anonymized results from Tailor accounts.

    When to use it

    When paid-search traffic carries a utm_term and the landing headline doesn't contain the term the visitor searched.

    How to run it

    Repeat the visitor's exact search term or verb in the headline, so 'send email newsletters' traffic sees 'Send email newsletters your customers love'.

    Why it works

    Match what the visitor came for

    Seeing their own words tells visitors they landed in the right place. Campaign Monitor matched the landing page verb to each visitor's search query and saw a 31.4% lift in trial signups over a 77-day test (ConversionLab/Unbounce).

    Source: Unbounce DTR / ConversionLab: Campaign Monitor

    What Tailor customers saw with this play

    Document software company (anonymized)

    68%

    of keyword tests at least doubled clicks on the call to action

    Matching landing page headlines, CTAs, and icons to each Google Ads keyword

    The situation
    A document software company sends many different Google Ads keywords to the same landing page. Every visitor saw the same headline and CTA, whatever they had searched for.
    What they changed
    • The headline matches the keyword the visitor searched.
    • The CTA text matches the keyword.
    • The CTA icon matches the keyword.
    The result
    Of its keyword tests that reached high confidence in a recent 90-day window, 68% lifted CTA clicks by 100% or more. 18% lost to the original page.
    Watch out
    Not every keyword wins. 18% of the tests here lost, so test keywords one by one instead of rolling a single change out to all of them.

    Related plays