Send each campaign to its own page

When to use it

When paid campaigns land on your homepage, with utm-tagged or gclid traffic arriving at '/' and bouncing.

How to run it

Run a redirect test that sends the campaign to a page with one goal: the ad's promise as headline, no navigation, a single CTA. Measure it against the homepage.

Why it works

Match what the visitor came for

A homepage serves every audience, while a dedicated page keeps the exact promise the click was sold on. HubSpot data pegs focused single-action landing pages around 25% conversion versus under 5% typical for homepages.

Source: HubSpot/Unbounce landing-page research