Route paid social visitors to new arrivals with a pick-your-path popup

When to use it

When paid social sends a large share of visitors to the homepage or a broad collection page whose click rate trails the site's product and collection pages.

How to run it

Show paid social visitors a popup a few seconds in that names the newest collection, with one button per department linking to its new arrivals.

Why it works

Match what the visitor came for

Someone who just saw a new product in their feed needs the shortest path to it, not a homepage built for returning shoppers.