Make the exit offer the ad's own promise, not a generic discount

When to use it

When paid traffic bounces from campaign landing pages and the only recovery, if any, is a one-size-fits-all discount popup.

How to run it

1. 1Add an exit offer on paid landing pages that restates the campaign's own promise and deadline instead of a generic coupon.
2. 2Build per-ad-group variants of the exit offer, targeted by the campaign's URL parameters, so the ad and the last word agree.

Why it works

Match what the visitor came for

The visitor clicked a specific promise minutes ago, so restating it aims the last word at why they came. Because the popup is authored per campaign, one play can run as per-ad-group variants keyed to the parameters the ad account already sends.

Source: Message-match research composed with exit-trigger practice