Prove it with the tools they already run

When to use it

When campaigns target buyers of a specific platform or integration and all of them land on the same generic logo wall.

How to run it

1. 1Lead the proof block with the integration the campaign targeted: the Salesforce case study on the Salesforce-keyword page, not the same six logos everywhere.
2. 2Name the stack in the headline ("Works with the Salesforce data you already have") and leave the proof block alone, so you learn which half does the work.

Why it works

Match what the visitor came for

A logo from the visitor's own stack says it will work where they work, which is the real objection. CXL's research on segment-matched proof finds relevance is what makes a proof element persuasive at all.

Source: CXL segment-matched proof research