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When to use it
When mobile shoppers must type full contact, shipping and card details even though many use Apple Pay, Google Pay or PayPal.
How to run it
Put express wallet buttons (Apple Pay, Google Pay, PayPal) at the top of checkout and on the cart, above the manual form.
Why it works
Make the action easier to complete
Wallets replace the whole form with a verified token, skipping the fields where mobile checkouts die. Stripe measured roughly 2x conversion when Apple Pay is shown early in the flow versus displayed only at the end of checkout.
Source: Stripe
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