All plays
When to use it
When campaigns target several countries but every visitor sees one currency and one dialect.
How to run it
Serve geo-targeted variants with local-currency prices and local terms: 'fall' vs 'autumn', local spellings, local phone and date formats.
Why it works
Match what the visitor came for
Foreign prices force mental math and read as 'not for me'. Stripe reported roughly 12% higher conversion when visitors saw local-currency pricing versus US dollars.
Source: Stripe local-currency data; Karen Millen localization test
Related plays