Lay out forms in one single column

When to use it

When form fields sit side by side in two or more columns, like name next to email or city, state and ZIP on one row.

How to run it

Use one field per row with full-width inputs and a straight top-to-bottom path to the button.

Why it works

Make the offer instantly understood

Multiple columns cause zig-zag scanning, skipped fields and mis-tabbing. CXL Institute's timed study (~700 participants) found users completed the single-column version 15.4 seconds faster on average, significant at 95% confidence.

Source: CXL Institute