Land review-site traffic on price and comparison

When to use it

When review-site referrals (G2, Capterra, TrustRadius, by referrer or UTM) are a visible share of traffic and land on the same introduction as cold visitors.

How to run it

1. 1Lead review-site referrals with pricing and an honest comparison, and drop the what-we-are explainer.
2. 2Name the alternatives they were just reading about and say plainly where you win.

Why it works

Match what the visitor came for

Visitors from G2 or Capterra already shortlisted you and came to settle price and fit. The closest measured analogue is branded search, which converts several times higher than non-branded because those visitors have already chosen.

Source: Branded vs non-branded search conversion data