Correct the summary AI assistant referrals arrive with

When to use it

When ChatGPT, Perplexity or Copilot referrals appear in analytics and land on a page that assumes the visitor knows nothing.

How to run it

1. 1Lead AI-assistant referrals with current facts stated plainly, what it costs and what is included today, so a stale summary gets corrected on the first screen.
2. 2Add a short "what changed recently" line for this traffic. It is cheap to maintain and covers what a model-written summary most likely missed.

Why it works

Make the offer instantly understood

These visitors read a model's summary of you, and pricing and feature lists are the parts that go stale. AI-referred traffic is small but growing fast, and it arrives further along than its volume suggests.

Source: AI-referral traffic growth data (2025-26)