Carry the ad's promo onto the page

When to use it

When ads promote a sale, season or promo code but the landing page shows evergreen content with no sign of it.

How to run it

1. 1Show the same offer, deadline and seasonal language above the fold for the campaign window, with the code pre-applied or prominent.
2. 2Pin a promo bar above the hero repeating the ad's exact offer and code for that campaign's traffic, leaving the page otherwise untouched.

Why it works

Give a reason to act now

A page with no trace of the ad's '30% off ends Sunday' reads as bait-and-switch. Instapage and retargeting-practice guidance agree the page must show the teased discount up front, with the same real deadline the ad set.

Source: Instapage message-match research