Turn a stockout into a waitlist, not a dead end

When to use it

When product pages that still get visitors show a sold-out or disabled add-to-cart and nothing else.

How to run it

Replace the dead add-to-cart on out-of-stock variants with a notify-me capture by email, or SMS where consent allows.

Why it works

Raise the perceived value of acting

A notify-me capture turns a stockout from a lost sale into a queued one. The restock alert it feeds is the highest-converting message class in retention marketing, with ecosystem benchmarks putting median conversion around 25%.

Source: Restock-alert benchmarks (Klaviyo ecosystem, vendor-reported)