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    Workflow: promote winner + keep iterating

    From the Tailor AI team · Reviewed

    workflowiterationcontrol

    Answer

    If a variant wins on the primary goal, promote it (or set it as new control), then test the next hypothesis against it. That’s how you compound gains.

    Steps

    1. Share your current goal and lift estimate, I’ll tell you if promoting is sensible.
    2. If the win is small and noisy, keep running or simplify.

    Caveats

    Novelty effects and promo bursts can fake a ‘winner’.

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