Tailor AI · Help · Glossary
Control variant
From the Tailor AI team · Reviewed
Answer
The control variant is the baseline you compare everything against. It can be the original page or a newer ‘champion’ variant (if you promote it).
Teams often move faster by setting control to the current best performer, not the original page forever. That turns testing into continuous improvement instead of archaeology.
What I'd do next
- If you have a clear winner, consider promoting it to control.
- Keep only one ‘story’ per test, one main change hypothesis.
Caveats
If your ‘winner’ was a novelty spike or traffic mix shift, promoting it can lock in a false positive.
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