Tailor AI · Help · Glossary
What does Deramp mean?
From the Tailor AI team · Reviewed
Answer
Deramp means reducing or removing treatment exposure, usually sending traffic back to control.
Deramp is the fastest rollback action in Tailor. Use it when a variant is underperforming, broken, no longer relevant, or needs more QA. Deramping does not necessarily delete the variant, so you can keep it for later review or iteration.
What I'd do next
- If performance drops after launch, Deramp first, then diagnose tracking, targeting, UX, and traffic mix.
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