Tailor AI · Help · Concept
What’s the minimum traffic needed for a test to be worth running?
From the Tailor AI team · Reviewed
Answer
Rule of thumb: you want enough conversions that you’re not just reading noise. If conversions are low, run fewer variants, make bigger changes, or test a higher-frequency proxy goal first.
What I'd do next
- If volume is low, stick to A/B (not A/B/C).
- Make bigger, more meaningful changes per variant.
- Consider a higher-frequency proxy goal temporarily.
Caveats
If conversions are delayed (pipeline/revenue), weekly heuristics can undercount real volume.
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