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    No data, is it traffic or tracking?

    From the Tailor AI team · Reviewed

    Answer

    If you see 0 conversions, either the variant isn’t getting traffic, or the goal isn’t firing. Diagnose traffic first, then goal firing parity.

    Steps

    1. Tell me: do you see variant impressions/visits? If yes, we focus on goal firing. If no, we focus on delivery/targeting.
    2. If you’re blocked, paste the escalation payload in one message.

    Caveats

    If you’re measuring pipeline/revenue, zeros early can just be attribution lag.

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