Tailor AI Β· Help Β· Concept
What is IP enrichment, and what data does it return?
From the Tailor AI team Β· Reviewed
Answer
IP enrichment gives Tailor extra context about the visitor so the page can match likely intent. Common fields are company-level and firmographic attributes such as geography, industry, and company size, plus inferred buyer or context signals when available.
It's context, not identity. It helps answer 'what kind of account is this?' rather than 'who is this person?'
What I'd do next
- Use enrichment data to personalize by industry, company size, or role.
- Treat it as probabilistic context, not guaranteed identity.
Caveats
Shared IPs (VPNs, co-working spaces) can return misleading company data.
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