Tailor AI · Help · FAQ
How accurate is IP enrichment?
From the Tailor AI team · Reviewed
Answer
IP enrichment is useful but probabilistic. It is best for company/account-level context, not identifying individual people.
Accuracy depends on the visitor's network, VPN usage, corporate routing, remote work setup, ISP, and enrichment provider coverage. Some visits will resolve cleanly to a company. Others may resolve to an ISP, VPN, co-working space, or no useful company at all.
What I'd do next
- Use enrichment as a signal, not the only source of truth. Combine it with UTMs, referrer, first-party data, account lists, and observed behavior where possible.
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