What can I do with Tailor?

From the Tailor AI team · Reviewed 2026-09-11

Answer

Tailor turns campaign intent and performance evidence into built page tests, ready for your approval, then measures results and uses the learning to propose the next tests.

Start by adding the Tailor tag and connecting your ad accounts so test ideas reflect your campaigns and visitor behavior. Use Test Ideas for a standing queue of built tests, or ask Tailor Agent to create a change. Tailor can edit copy, images, CTAs and layouts, and add banners, popups, quizzes and widgets. Drafts stay separate from Live Pages until you start them. Measure tests against conversion goals and downstream outcomes, review durable lessons in What Tailor Learned, and use alerts to spot performance problems or tests needing a decision. It works with your existing site and analytics. Visitor identification and competitor monitoring provide supporting signals.

What I'd do next

Add the Tailor tag to your site and connect your ad accounts.
Choose a conversion goal, then review the built test ideas, audiences, evidence, and previews.
Approve and start a test. Review its results and lessons as Tailor builds the next set of test ideas.